For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to have a clean database with high-quality information so ...


All sorts of industries use loyalty programs to give customers that little extra incentive to bring them back for more You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Trust and loyalty have always been a part of every ...


Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don’t really have a lot in common. After all ...


As we begin to close out the last few weeks of the year, and if you’ve got a few extra dollars in your marketing budget to spend before the year’s end, you might think: Why bother with new content considering the time and effort it takes into producing ...


Affiliate marketing is a win-win situation. The company benefits from increased sales and exposure, while the affiliate receives a nice commission in return. Despite the obvious advantages, 78 percent of CMOs admit affiliate programs to be their least ...


DALLAS — Toyota wasn't always a car company. It started as a spinoff of Toyoda Automatic Loom Works in the 1930s, as scion Kiichiro Toyoda sought to apply the lessons of his father's groundbreaking innovations in textile production to the rolling tech ...


While marketing fails are hardly a new phenomenon, they receive much more attention now where once they were simply ignored or forgotten. The reason is that as a community, the audience is far more aware now. We understand messaging tonality faster than ...


Seemingly overnight, capable voice recognition joined forces with artificial intelligence and machine learning to push voice-enabled experiences to the forefront of business thinking. But before brands leap into the fray, they need to recognize where and ...


BOCA RATON, Fla., Dec. 11, 2017 /PRNewswire/ -- Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has today been voted as the World's Leading Data Driven Marketing Agency, 2017. The prestigious World Travel ...


Just as the richest players in poker can still lose it all, even brands with the biggest marketing budgets can still lose millions on a bad play. Pepsi discovered that truth firsthand after running a tone-deaf YouTube ad in April featuring people marching ...


Just as the richest players in poker can still lose it all, even brands with the biggest marketing budgets can still lose millions on a bad play@ Pepsi discovered that truth firsthand after running a tone-deaf YouTube ad in April featuring people marching @@@

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