Customer service is the new marketing. This statement may sound suspect coming from me, a customer service consultant; it sounds like an example of “when you have a hammer, every problem looks like a nail” thinking on my part, or even the “drunk ...


There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances ...


Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer journey. For creatives, it may be having the team and tools to conceptualize and generate impactful experiences. And for ...


Over the past year, I've seen friends and others in my network lose their minds in anticipation of the premiere of Black Panther this weekend. I've seen their posts, the memes they've shared, watched them gush over the outfits the all-star cast wore to the ...


Top Stories of the Week: 5. What Does The Future Of Proximity Marketing Look Like? Beacons looked big back in 2014, but as artificial intelligence, voice activation, and blockchain has captured marketers’ mindshare, Unacast is looking beyond the ...


Mercedes-Benz's parent company, Daimler, announced an extension of its endorsement deal with Roger Federer as brands "still clamor to align themselves with the apparently ageless" tennis player, according to Kurt Badenhausen of FORBES. The new multi-year ...


The lure of affiliate marketing is indisputable. Earning passive income is a dream for most bloggers or, in fact, anyone out there. Who wouldn’t like to make money even while sleeping? Fashion photographer David Bailey said it best, “To get rich, you ...


Barbara has over 20 years of technology marketing experience and a successful track record of growing brand value and revenue through integrated marketing programs. Prior to HG Data, Barbara worked at Intel in a variety of marketing roles, from campaigns ...


Chipotle has appointed Taco Bell’s CEO Brian Niccol to the top spot Customers should not expect nacho fries to show up at Chipotle Mexican Grill Inc. now that Taco Bell’s former chief Brian Niccol is taking the helm, but they can brace for improved ...


Chipotle has appointed Taco Bell’s CEO Brian Niccol to the top spot Customers should not expect nacho fries to show up at Chipotle Mexican Grill Inc@ now that Taco Bell’s former chief Brian Niccol is taking the helm, but they can brace for improved @@@

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